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The free courses offered by SEBRAE are one of the most complete educational resources for entrepreneurship and professional development in Brazil. Designed to be practical, accessible, and aligned with the reality of the Brazilian market, these courses help people turn ideas into structured projects and improve existing businesses with confidence.
SEBRAE courses are available to a wide audience, including beginners, Microempreendedor Individual (MEI), freelancers, students, and experienced entrepreneurs. With dozens of topics and learning formats, the platform allows learners to choose exactly what fits their goals and current stage.
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In this guide, you will find a complete and organized list of free SEBRAE courses, understand what each category covers, and learn how to choose the best options for your professional or entrepreneurial journey. Explore the sections below and discover how much learning is available at no cost.
Entrepreneurship and business fundamentals
Courses in this category are ideal for people who want to start a business or better understand how entrepreneurship works in practice. They focus on mindset, planning, and decision-making.
Entrepreneurship Basics
This course introduces the fundamentals of entrepreneurship, helping learners understand what it means to be an entrepreneur, how to identify opportunities, and how to turn ideas into viable projects. It is often the first step for beginners.
How to Start a Business
Focused on the early stages of entrepreneurship, this course explains how to structure a business idea, define a target audience, and understand basic market concepts before formalizing a company.
Business Model Development
Learners explore how to build and validate business models, analyze value propositions, and adapt ideas to real market needs using practical tools.
Entrepreneurial Mindset
This course emphasizes behavioral skills such as resilience, creativity, and strategic thinking, which are essential for long-term success in business.
Financial management courses
Financial control is one of the main challenges for small businesses. SEBRAE offers several courses designed to simplify financial management and support better decision-making.
Cash Flow Management
Participants learn how to monitor income and expenses, organize financial records, and maintain healthy cash flow, even during periods of instability.
Pricing Strategies
This course explains how to calculate prices correctly, considering costs, profit margins, and market positioning, helping businesses remain competitive and sustainable.
Basic Financial Management for Small Businesses
Focused on practical financial routines, this course teaches how to separate personal and business finances, control expenses, and plan future investments.
Financial Planning
Learners gain a broader view of financial organization, including goal setting, budgeting, and preparation for unexpected scenarios.
Marketing and sales courses
Marketing and sales are essential for business growth. SEBRAE free courses in this area focus on visibility, customer acquisition, and relationship building.
Digital Marketing for Small Businesses
This course introduces digital marketing concepts, including online presence, content creation, and customer engagement through digital channels.
Social Media for Business
Participants learn how to use social networks strategically to promote products and services, strengthen brand identity, and communicate with customers.
Sales Techniques
Focused on practical sales skills, this course covers negotiation, customer approach, and closing strategies tailored to small businesses.
Customer Relationship Management
Learners understand how to improve customer experience, build loyalty, and increase retention through better communication and service practices.
Courses for MEI (Microempreendedor Individual)
SEBRAE offers exclusive content for MEI, helping individuals comply with legal obligations and manage their businesses more efficiently.
MEI Formalization
This course explains how to become a Microempreendedor Individual, including registration steps, rights, and responsibilities.
MEI Financial Organization
Focused on simplified financial control, this course helps MEI manage income, expenses, and basic tax obligations.
MEI Sales and Marketing
Participants learn how to attract customers, promote services, and grow revenue within the MEI structure.
MEI Daily Management
This course covers routines such as invoicing, organization, and planning, helping MEI maintain control without complexity.
Innovation and productivity courses
Innovation is not exclusive to large companies. SEBRAE courses in this category show how small businesses can innovate with limited resources.
Innovation for Small Businesses
Learners explore practical ways to innovate products, services, and processes without high investments.
Productivity and Time Management
This course teaches techniques to organize tasks, prioritize activities, and increase efficiency in daily routines.
Process Improvement
Focused on operational efficiency, this course helps identify bottlenecks and improve workflows.
People management and leadership courses
As businesses grow, managing people becomes increasingly important. SEBRAE offers courses to support leadership development.
Leadership for Small Businesses
This course introduces leadership concepts, communication skills, and team motivation strategies.
Team Management
Participants learn how to organize teams, delegate tasks, and maintain a healthy work environment.
Conflict Management
Focused on interpersonal relationships, this course teaches how to handle conflicts professionally and constructively.
Customer service and experience courses
Customer satisfaction is a key factor in business success. SEBRAE courses in this area focus on service quality and relationship building.
Customer Service Excellence
Learners understand how to provide consistent and positive customer experiences across different touchpoints.
Service Quality Improvement
This course helps businesses evaluate and improve service standards to increase customer satisfaction.
Online business and digital transformation courses
Digital transformation is essential in today’s market. SEBRAE provides courses to support businesses moving online.
Online Sales
This course explains how to sell products and services online, including platforms, logistics, and customer communication.
Digital Presence
Participants learn how to build a strong online presence, including websites, social media, and digital channels.
E-commerce Basics
Focused on beginners, this course introduces e-commerce concepts and operational aspects.
How to choose the right SEBRAE course
Choosing the right course depends on your goals and current challenges. Beginners may benefit from entrepreneurship and basic management courses, while established entrepreneurs might focus on finance, marketing, or innovation.
It is recommended to start with foundational topics and gradually move to more specialized areas. Combining courses from different categories provides a more complete understanding of business management.
How certificates work
All free SEBRAE courses offer digital certificates upon completion. Certificates include course name, workload, and issuing institution, and can be downloaded directly from the platform.
Certificates can be used to strengthen professional profiles, demonstrate continuous learning, and support business credibility.
Conclusion
The free SEBRAE courses available today form a comprehensive learning ecosystem for anyone who wants to grow professionally or entrepreneurially in Brazil. With practical content, flexible formats, and no cost, they represent a powerful opportunity to acquire knowledge and improve decision-making.
By exploring the different categories and choosing courses aligned with your goals, you can build skills gradually and consistently. Learning through SEBRAE is not just about education, but about preparing yourself to face real market challenges with confidence.
Frequently Asked Questions
Are all SEBRAE courses really free?
Yes. All courses listed as free have no enrollment or certification costs.
Do I need to have a business to enroll?
No. Anyone can enroll, even without a CNPJ or prior experience.
Can I take multiple courses at the same time?
Yes. You can enroll in more than one course, depending on your availability.
Do SEBRAE certificates have professional value?
Yes. They are widely recognized and useful for professional development.
Are courses available nationwide?
Online courses are available across Brazil, while face-to-face options depend on local SEBRAE units.
Se quiser, posso transformar essa lista em tabela para WordPress, organizar os cursos por nível (iniciante, intermediário, avançado), otimizar para featured snippets, ou criar versões internas para interlinking, mantendo total compatibilidade com o GTranslate.
